The Maker’s Obstacle
Every maker — from movie studios to indie musicians, as well as painters, authors, photographers, fashion designers, and copywriters — shares the same obstacles:
This is the most cluttered marketplace in history, as Seth Godin says. Audiences are more fragmented than ever and their attention span is less than a goldfish, according to recent surveys. Then consider that under 21-year olds are the most “homebody generation” in history. And the solutions everyone typically relies on to overcome these obstacles? Outdated, not-working like they once did.
Frustration. Isolation. Confusion. It starts to wear these makers out.
The solution is not louder, faster, bigger, or more hype.
The answer is what Ben Ortlip says: cause, community, and craft.
Believing in something. (Cause)
Belonging to something. (Community)
Being good at something. (Craft)
That’s what your audience is looking for — something great to experience together that brings meaning and purpose.
Make good, friends. You’re not alone.
©Aspiration Entertainment, 2020