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The 1 Time You Should Use The Word “Movement”

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“We are creating a movement!”

“This is a movement!”

“Join the movement!”

Wrong. Wrong. Wrong.

Read what human rights activist, musician, filmmaker, and award-winning tech founder, Justin Dillon, says about “movements.”

“How do you define if something is a movement? Good question. I do really believe history determines it. And if you say that word, you are likely trying to get someone’s attention, money, and friends. Look, imagine if you are a mad artist working on a painting. If you are any good at your art, you would never step back and say, ‘This is a masterpiece,’ before you are done. Very few artists — if they are good ones — finish a painting and self-declare it a masterpiece. It requires someone else to say that. To have a different perspective after some time has passed. So, to say, ‘I am working on something and it is a movement.’ is like saying I am an artist and it’s a masterpiece. But, saying it’s a movement is great marketing. People love to be a part of movements.”

The one time you should use the word “movements” is after time has passed and about something other than your own work.

Moments, yes. Momentum, great.

Leave the word “movements” to the future, and let others determine whether it was or was not.

©Aspiration Entertainment, LLC

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