Tag: publicity

3 “Whats” That Must Drive All Your Marketing Decisions

There are three “what” phrases that must drive all of your marketing decisions. What? So What? What Now? Essential that you can answer those three questions. What is the project? Why should people care? What do you want people to do once they know about it? And what do you want them to do once...

5 Mistakes Everyone Makes With Publicity

Think of a film marketing campaign as a three-lane freeway. In the fast lane, you have advertising. Quick to accelerate. Gets you to your audience fast. In the next lane, digital and social, as well as licensing, promotions, and partnerships. And in the third lane, you have publicity. The slow lane. Publicity — or “earned...

20 Marketing Ideas You Can Implement Today

“Hope is not a strategy,” a producer friend told a group of aspiring filmmakers. Too often, however, we hear makers and even marketers use that word as if things just happen magically with audiences. “Let’s hope audiences show up.” “I hope the press covers our release.” “Let’s hope the platforms get the film up on...

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