Tag: new

Old Vs. New Marketing

Old marketing is about pushing, the “throw-everything-at-them” approach of saturation. Old marketing is about awareness. Old marketing is about you. *** New marketing is about pulling, the “come-see-what-you’re-missing” strategy of enticement. New marketing is about action. New marketing is about others. ¬©Aspiration Entertainment, 2020

A Quote For All Makers (& Critics)

“In many ways the life of the critic is easy. We risk very little, yet enjoy the position over those who offer up their work and their selves to judgment. We thrive on negative criticism, which is fun to write and to read. But, the bitter truth we critics must face is that, in the...

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