Tag: marketing

20 Marketing Ideas You Can Implement Today

“Hope is not a strategy,” a producer friend told a group of aspiring filmmakers. Too often, however, we hear makers and even marketers use that word as if things just happen magically with audiences. “Let’s hope audiences show up.” “I hope the press covers our release.” “Let’s hope the platforms get the film up on...

19 Ways Covid-19 Is Changing Audiences & Makers

Unlike past disruptions of society that were short-lived and isolated to particular regions or industries, Covid-19 is pervasive in its reach, its depth, and its length. In short, there is no return to normal. Everything and everyone is changed.

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