Tag: entertainment

What Do You Want From Your Audience?

What do you want from your audience? This is likely the most fundamental and most forgotten question in all of entertainment. The same is likely true for product launches, non-profit fundraisers, and political campaigns. You think you know what you want. Sales. Momentum. Brand-loyalty. Data. Revenue. Victory. And so on. But each of those, while...

5 Mistakes Everyone Makes With Publicity

Think of a film marketing campaign as a three-lane freeway. In the fast lane, you have advertising. Quick to accelerate. Gets you to your audience fast. In the next lane, digital and social, as well as licensing, promotions, and partnerships. And in the third lane, you have publicity. The slow lane. Publicity — or “earned...

10 Ways To Improve Your Distribution

We often say “distribution is marketing and marketing is distribution.” You cannot do one without the other. You cannot execute one without total integration with the other. The two go hand-in-hand. Common sense, right? You’d think so, but we all know how often distribution and marketing are running at different speeds, in different lanes, on...

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Compare
Wishlist 0
Open wishlist page Continue shopping