Tag: distribution

3 “Whats” That Must Drive All Your Marketing Decisions

There are three “what” phrases that must drive all of your marketing decisions. What? So What? What Now? Essential that you can answer those three questions. What is the project? Why should people care? What do you want people to do once they know about it? And what do you want them to do once...

10 Ways You Can Save Money On Marketing & Distribution

A day late and a dollar short. Join the club. Most of us feel that way with our marketing and distribution campaigns. If we only had another few months. If we only had another few thousand. Then … Let us give you a little insight that you already know but likely forgot. Even the biggest...

20 Questions You Should Ask A Distributor … Before Signing Any Deal

We’ve all learned lessons the hard way. After the fact, armchair quarterbacking. “I wish”-ing ourselves into a vow to never do that again. Hindsight is 20/20, it’s said. We’ve compiled questions that we’ve asked, we’ve answered, and we’ve heard dozens tell us they’d wish they had asked but didn’t … for one reason or another. ...

10 Ways To Improve Your Distribution

We often say “distribution is marketing and marketing is distribution.” You cannot do one without the other. You cannot execute one without total integration with the other. The two go hand-in-hand. Common sense, right? You’d think so, but we all know how often distribution and marketing are running at different speeds, in different lanes, on...

19 Ways Covid-19 Is Changing Audiences & Makers

Unlike past disruptions of society that were short-lived and isolated to particular regions or industries, Covid-19 is pervasive in its reach, its depth, and its length. In short, there is no return to normal. Everything and everyone is changed.

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