Tag: creativity

The Maker’s Obstacle

Every maker — from movie studios to indie musicians, as well as painters, authors, photographers, fashion designers, and copywriters — shares the same obstacles: This is the most cluttered marketplace in history, as Seth Godin says. Audiences are more fragmented than ever and their attention span is less than a goldfish, according to recent surveys....

The Droplet Effect

The “droplet effect” is a very important principle in entertainment. Many want to win elections and Supreme Court cases, win at the box office and the best-sellers list. Nothing wrong with that, of course. You can call these “downpour” moments. Big. Noticeable. Measurable. Consequential. The most important thing … or so we think. What happens...

A Quote For All Makers (& Critics)

“In many ways the life of the critic is easy. We risk very little, yet enjoy the position over those who offer up their work and their selves to judgment. We thrive on negative criticism, which is fun to write and to read. But, the bitter truth we critics must face is that, in the...

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