Tag: audiences

3 Theatrical Audiences, and Why Only 2 Are Coming Back

Shorter theatrical windows. Buy-outs of auditoriums for private showings. Exhibitor streaming platforms. Tickets at 1920 prices. Safety protocols. Some clever ideas. Some desperate ones. Others a long-time coming. As the pandemic rages on, theatrical exhibitors are (rightly) willing to try anything and everything to woo movie-goers back to where movies are “best seen and heard”...

5 Distribution Realities You Need To Plan For In 2021

Just because your content is shown doesn’t mean it is seen. So, you’re available on Netflix? Ok. But is anyone watching? That still is the point of making content: to be seen by an audience, not just make available by a platform. Long-lead. 2020 accelerated screen fatigue, content clutter, and last-minute decision-making. As a result,...

2 Thoughts On Mobilization vs. Marketing

What’s that old line from retail giant John Wanamaker? (H/T Nicholas Tolson) “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” How do you know if your campaign worked until it’s too late? You don’t know if your movie performed until it opens. You don’t know if...

4 Reasons To Exhibit Your Movie In Alternative Venues

Theaters are in trouble. And not simply because of Covid-19 or the change of a 70-year old law. “Are movie theaters becoming irrelevant?”“Small Theaters Struggle To Survive in Tough Movie Business”“Why Are Movie Theaters Struggling to Make Money?”“How Will Movie (Theaters) Survive The Next 10 Years?” Those headlines are from 2019, before theaters went dark...

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