Tag: audiences

2 Thoughts On Mobilization vs. Marketing

What’s that old line from retail giant John Wanamaker? (H/T Nicholas Tolson) “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” How do you know if your campaign worked until it’s too late? You don’t know if your movie performed until it opens. You don’t know if...

4 Reasons To Exhibit Your Movie In Alternative Venues

Theaters are in trouble. And not simply because of Covid-19 or the change of a 70-year old law. “Are movie theaters becoming irrelevant?”“Small Theaters Struggle To Survive in Tough Movie Business”“Why Are Movie Theaters Struggling to Make Money?”“How Will Movie (Theaters) Survive The Next 10 Years?” Those headlines are from 2019, before theaters went dark...

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