What do you want from your audience? This is likely the most fundamental and most forgotten question in all of entertainment. The same is likely true for product launches, non-profit fundraisers, and political campaigns. You think you know what you want. Sales. Momentum. Brand-loyalty. Data. Revenue. Victory. And so on. But each of those, while...
Old Vs. New Marketing
Old marketing is about pushing, the “throw-everything-at-them” approach of saturation. Old marketing is about awareness. Old marketing is about you. *** New marketing is about pulling, the “come-see-what-you’re-missing” strategy of enticement. New marketing is about action. New marketing is about others. ©Aspiration Entertainment, 2020
6 Reasons To Spend More Time In The Children’s Section of the Bookstore
You can learn a lot from a child. In fact, most good business principals are taught and learned at the earliest of years. (That good book: All I Really Need To Know I Learned In Kindergarten? by Robert Fulghum is worth picking up again). Be honest. Play well with others. Share. Wait for your turn....