Tag: action

What Do You Want From Your Audience?

What do you want from your audience? This is likely the most fundamental and most forgotten question in all of entertainment. The same is likely true for product launches, non-profit fundraisers, and political campaigns. You think you know what you want. Sales. Momentum. Brand-loyalty. Data. Revenue. Victory. And so on. But each of those, while...

Old Vs. New Marketing

Old marketing is about pushing, the “throw-everything-at-them” approach of saturation. Old marketing is about awareness. Old marketing is about you. *** New marketing is about pulling, the “come-see-what-you’re-missing” strategy of enticement. New marketing is about action. New marketing is about others. ¬©Aspiration Entertainment, 2020

6 Reasons To Spend More Time In The Children’s Section of the Bookstore

You can learn a lot from a child. In fact, most good business principals are taught and learned at the earliest of years. (That good book: All I Really Need To Know I Learned In Kindergarten? by Robert Fulghum is worth picking up again). Be honest. Play well with others. Share. Wait for your turn....

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