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5 Mistakes Everyone Makes With Publicity

Think of a film marketing campaign as a three-lane freeway. In the fast lane, you have advertising. Quick to accelerate. Gets you to your audience fast. In the next lane, digital and social, as well as licensing, promotions, and partnerships. And in the third lane, you have publicity. The slow lane. Publicity — or “earned...

6 Reasons Why It’s Ok To Fail Today

“If you hit every time the target is too near or too big.” Tom Hirschfield is spot on. Here’s why. “Who would you rather hire,” a friend in business asked. “A candidate who always played it safe and often succeeded or a candidate who always took risks and often failed?” Stumped. On one hand, you...

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