Category: Featured

10 Ways To Improve Your Distribution

We often say “distribution is marketing and marketing is distribution.” You cannot do one without the other. You cannot execute one without total integration with the other. The two go hand-in-hand. Common sense, right? You’d think so, but we all know how often distribution and marketing are running at different speeds, in different lanes, on...

6 Reasons Why It’s Ok To Fail Today

“If you hit every time the target is too near or too big.” Tom Hirschfield is spot on. Here’s why. “Who would you rather hire,” a friend in business asked. “A candidate who always played it safe and often succeeded or a candidate who always took risks and often failed?” Stumped. On one hand, you...

20 Marketing Ideas You Can Implement Today

“Hope is not a strategy,” a producer friend told a group of aspiring filmmakers. Too often, however, we hear makers and even marketers use that word as if things just happen magically with audiences. “Let’s hope audiences show up.” “I hope the press covers our release.” “Let’s hope the platforms get the film up on...

19 Ways Covid-19 Is Changing Audiences & Makers

Unlike past disruptions of society that were short-lived and isolated to particular regions or industries, Covid-19 is pervasive in its reach, its depth, and its length. In short, there is no return to normal. Everything and everyone is changed.

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