Category: Featured

4 Ways To Make Sure You’re Not A Car Alarm In A Mall Parking Lot

Are your marketing and advertising like a car alarm in a mall parking lot on Black Friday? You make a lot of noise but no one really pays any attention? It’s likely the most common mistake we see in the market. That so-called mirage of marketing where it appears that your campaign is working but...

6 Reasons To Spend More Time In The Children’s Section of the Bookstore

You can learn a lot from a child. In fact, most good business principals are taught and learned at the earliest of years. (That good book: All I Really Need To Know I Learned In Kindergarten? by Robert Fulghum is worth picking up again). Be honest. Play well with others. Share. Wait for your turn....

The 1 Time You Should Use The Word “Movement”

“We are creating a movement!” “This is a movement!” “Join the movement!” Wrong. Wrong. Wrong. Read what human rights activist, musician, filmmaker, and award-winning tech founder, Justin Dillon, says about “movements.” “How do you define if something is a movement? Good question. I do really believe history determines it. And if you say that word,...

3, Maybe 4, Must-Haves Before You Say “Yes” To A New Client, Project, Or Investment

You may have read that line from the book “Anything You Want” by Derek Sivers back in 2011, “Hell yeah or no.” Or seen that affirmation of “all-in or all-out” written out on memes, blogs, even cross-stitched on a pillow. It’s fairly popular. There’s likely a better way to discern whether to sign-on, commit, spend...

3 “Whats” That Must Drive All Your Marketing Decisions

There are three “what” phrases that must drive all of your marketing decisions. What? So What? What Now? Essential that you can answer those three questions. What is the project? Why should people care? What do you want people to do once they know about it? And what do you want them to do once...

10 Ways You Can Save Money On Marketing & Distribution

A day late and a dollar short. Join the club. Most of us feel that way with our marketing and distribution campaigns. If we only had another few months. If we only had another few thousand. Then … Let us give you a little insight that you already know but likely forgot. Even the biggest...

2 Thoughts On Mobilization vs. Marketing

What’s that old line from retail giant John Wanamaker? (H/T Nicholas Tolson) “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” How do you know if your campaign worked until it’s too late? You don’t know if your movie performed until it opens. You don’t know if...

4 Reasons To Exhibit Your Movie In Alternative Venues

Theaters are in trouble. And not simply because of Covid-19 or the change of a 70-year old law. “Are movie theaters becoming irrelevant?”“Small Theaters Struggle To Survive in Tough Movie Business”“Why Are Movie Theaters Struggling to Make Money?”“How Will Movie (Theaters) Survive The Next 10 Years?” Those headlines are from 2019, before theaters went dark...

20 Questions You Should Ask A Distributor … Before Signing Any Deal

We’ve all learned lessons the hard way. After the fact, armchair quarterbacking. “I wish”-ing ourselves into a vow to never do that again. Hindsight is 20/20, it’s said. We’ve compiled questions that we’ve asked, we’ve answered, and we’ve heard dozens tell us they’d wish they had asked but didn’t … for one reason or another. ...

5 Mistakes Everyone Makes With Publicity

Think of a film marketing campaign as a three-lane freeway. In the fast lane, you have advertising. Quick to accelerate. Gets you to your audience fast. In the next lane, digital and social, as well as licensing, promotions, and partnerships. And in the third lane, you have publicity. The slow lane. Publicity — or “earned...

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