Category: Featured

What Do You Want From Your Audience?

What do you want from your audience? This is likely the most fundamental and most forgotten question in all of entertainment. The same is likely true for product launches, non-profit fundraisers, and political campaigns. You think you know what you want. Sales. Momentum. Brand-loyalty. Data. Revenue. Victory. And so on. But each of those, while...

These 8 Sayings From (Smart) Investors Might Just Change How You Do Business

Money is like manure. Pile it up and it begins to stink. Spread it around and you see things start to grow. You’ve never met a radically generous man who is unhappy. Debt is bad. Saving is good. Giving is fun. Stuff is meaningless. Deals are like buses; a new one comes around every thirty...

Old Vs. New Marketing

Old marketing is about pushing, the “throw-everything-at-them” approach of saturation. Old marketing is about awareness. Old marketing is about you. *** New marketing is about pulling, the “come-see-what-you’re-missing” strategy of enticement. New marketing is about action. New marketing is about others. ¬©Aspiration Entertainment, 2020

A Quote For All Makers (& Critics)

“In many ways the life of the critic is easy. We risk very little, yet enjoy the position over those who offer up their work and their selves to judgment. We thrive on negative criticism, which is fun to write and to read. But, the bitter truth we critics must face is that, in the...

Want A Shot In Entertainment? 10 Rules We Think You Should Follow

Few, if any, want to follow in the footsteps of those Hollywood agents and studio executive legends who “worked their way up from the mailroom.” Starting from the bottom seems old-fashioned. Too slow and too blue-collar for many. Sadly and mistakenly, many want to leap from entry-level to an executive in a single bound. No...

4 Ways To Make Sure You’re Not A Car Alarm In A Mall Parking Lot

Are your marketing and advertising like a car alarm in a mall parking lot on Black Friday? You make a lot of noise but no one really pays any attention? It’s likely the most common mistake we see in the market. That so-called mirage of marketing where it appears that your campaign is working but...

6 Reasons To Spend More Time In The Children’s Section of the Bookstore

You can learn a lot from a child. In fact, most good business principals are taught and learned at the earliest of years. (That good book: All I Really Need To Know I Learned In Kindergarten? by Robert Fulghum is worth picking up again). Be honest. Play well with others. Share. Wait for your turn....

The 1 Time You Should Use The Word “Movement”

“We are creating a movement!” “This is a movement!” “Join the movement!” Wrong. Wrong. Wrong. Read what human rights activist, musician, filmmaker, and award-winning tech founder, Justin Dillon, says about “movements.” “How do you define if something is a movement? Good question. I do really believe history determines it. And if you say that word,...

3, Maybe 4, Must-Haves Before You Say “Yes” To A New Client, Project, Or Investment

You may have read that line from the book “Anything You Want” by Derek Sivers back in 2011, “Hell yeah or no.” Or seen that affirmation of “all-in or all-out” written out on memes, blogs, even cross-stitched on a pillow. It’s fairly popular. There’s likely a better way to discern whether to sign-on, commit, spend...

3 “Whats” That Must Drive All Your Marketing Decisions

There are three “what” phrases that must drive all of your marketing decisions. What? So What? What Now? Essential that you can answer those three questions. What is the project? Why should people care? What do you want people to do once they know about it? And what do you want them to do once...

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