Category: Featured

20 Questions You Should Ask A Distributor … Before Signing Any Deal

We’ve all learned lessons the hard way. After the fact, armchair quarterbacking. “I wish”-ing ourselves into a vow to never do that again. Hindsight is 20/20, it’s said. We’ve compiled questions that we’ve asked, we’ve answered, and we’ve heard dozens tell us they’d wish they had asked but didn’t … for one reason or another. ...

10 Ways To Improve Your Distribution

We often say “distribution is marketing and marketing is distribution.” You cannot do one without the other. You cannot execute one without total integration with the other. The two go hand-in-hand. Common sense, right? You’d think so, but we all know how often distribution and marketing are running at different speeds, in different lanes, on...

20 Marketing Ideas You Can Implement Today

“Hope is not a strategy,” a producer friend told a group of aspiring filmmakers. Too often, however, we hear makers and even marketers use that word as if things just happen magically with audiences. “Let’s hope audiences show up.” “I hope the press covers our release.” “Let’s hope the platforms get the film up on...

19 Ways Covid-19 Is Changing Audiences & Makers

Unlike past disruptions of society that were short-lived and isolated to particular regions or industries, Covid-19 is pervasive in its reach, its depth, and its length. In short, there is no return to normal. Everything and everyone is changed.

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