Blog

5 Mistakes Everyone Makes With Publicity

2576 Views542 Comments

Think of a film marketing campaign as a three-lane freeway.

In the fast lane, you have advertising. Quick to accelerate. Gets you to your audience fast.

In the next lane, digital and social, as well as licensing, promotions, and partnerships.

And in the third lane, you have publicity.

The slow lane. Publicity — or “earned media” — takes time, unlike the other lanes where dollars and deals can get you to where you want to go.

Here are five mistakes everyone makes (ourselves included) with publicity:

  1. Publicity is THE strategy. Not true. It’s a complementary strategy to the other lanes. Don’t think that a review or article, podcast, or a late-night show alone will move tickets or turn taps and clicks into sales.
  2. Publicity is EASY. Wrong. Patience and persistence — along with a great hook and good reputation — are must-haves for any publicity campaign.
  3. Publicity isn’t possible for SMALL films. That’s an excuse. Yes, it’s harder but a great idea, a unique approach, a focus on the right outlets at the right time can generate publicity for any project — big or small.
  4. Publicity only happens on RELEASE. Wrong again. A release date is the beginning of the campaign, not the end. Most press and certainly most audiences are just beginning to notice your campaign. Tell your story. Find new hooks and angles. Hack the news feed. The moment you are tired of telling your story is the moment people are just starting to hear it.
  5. Publicity is about awareness. Sort of, but not entirely. Publicity is about ACTIVATING an audience — your particular audience — to take action that is meaningful to your success. Amplify your press stories on social, of course. Also,  share them with film buyers. Send an original copy to investors. And make sure that every mention builds momentum toward your ultimate goals, whether that is social impact, future projects, or recouping for funders.

Good publicity is a great feeling because you’ve actually earned it. No one paid for it. Think about it: a person at a press outlet took the time to watch, to reflect, to research, and then to write about your film or show. That is incredible. Be thankful. Send them a note. But don’t sit back and think that a few press hits will get you to where you want to go. Make sure you have a comprehensive campaign that includes every strategy — advertising, social, digital, art, promotions, partnerships, licensing, merch, screenings, events … and publicity.

(c) Aspiration Entertainment, 2020

Comments (542)

  1. I will right away grasp your rss feed as I can’t
    to find your email subscription hyperlink or e-newsletter service.
    Do you’ve any? Please allow me understand so that I could subscribe.
    Thanks.

  2. Howdy! This is my first visit to your blog! We are
    a group of volunteers and starting a new project in a community in the same niche.
    Your blog provided us useful information to
    work on. You have done a outstanding job!

  3. Do you mind if I quote a few of your articles as long as I provide credit and sources back to
    your weblog? My website is in the exact same niche as yours
    and my visitors would really benefit from a lot of the
    information you provide here. Please let me know if this alright with you.
    Regards!

  4. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours.

    It’s pretty worth enough for me. Personally, if all webmasters
    and bloggers made good content as you did, the internet will be
    a lot more useful than ever before.

  5. Please let me know if you’re looking for a article author for your site.
    You have some really great posts and I feel I would be a good asset.
    If you ever want to take some of the load off, I’d absolutely love to write some content for your blog in exchange for a
    link back to mine. Please send me an email if interested.

    Regards!

  6. This design is steller! You obviously know how to
    keep a reader amused. Between your wit and
    your videos, I was almost moved to start my own blog (well, almost…HaHa!) Great job.
    I really enjoyed what you had to say, and more than that, how you presented it.
    Too cool!

  7. It’s perfect time to make some plans for the
    future and it is time to be happy. I’ve read this post and if I
    could I want to suggest you some interesting things or suggestions.
    Perhaps you can write next articles referring to this article.
    I want to read even more things about it!

  8. Greetings, I do think your web site could possibly be having web browser compatibility problems.
    When I take a look at your website in Safari, it looks fine however,
    if opening in I.E., it has some overlapping issues. I simply wanted to give you
    a quick heads up! Other than that, wonderful website!

  9. Cool blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really make my blog stand
    out. Please let me know where you got your theme. With thanks

  10. Thanks , I have recently been searching for info approximately this subject for
    a while and yours is the best I have came upon so far.
    But, what concerning the bottom line? Are you positive in regards to the source?

  11. I loved as much as you will receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get got an shakiness over that you wish be
    delivering the following. unwell unquestionably come further formerly again as exactly the same
    nearly a lot often inside case you shield this increase.

    Also visit my webpage; CBD gummies for anxiety

  12. cilt bakım seti,cilt bakım,cilt bakım ürünleri,kırışıklık serumu,Yüz Bakım Seti,yaşlanma karşıtı krem,cilt bakım,Yüz
    bakım ürünleri ve en önemli ürünlerden olan leke kremi satın alınacak en iyi site lekekremim.com

  13. We are a gaggle of volunteers and opening
    a brand new scheme in our community. Your web site provided us with useful information to work
    on. You’ve performed a formidable job and our entire neighborhood
    can be grateful to you.

  14. Hey! Quick question that’s completely off topic. Do you know how to make your site mobile friendly?
    My weblog looks weird when browsing from my iphone4.
    I’m trying to find a template or plugin that might be able
    to fix this issue. If you have any suggestions, please share.
    Many thanks!

    Also visit my blog – buy delta 8 thc

  15. Magnificent beat ! I would like to apprentice at the
    same time as you amend your site, how can i subscribe for a weblog website?
    The account aided me a applicable deal. I had been a little bit acquainted of this your broadcast offered bright clear idea

    Feel free to surf to my page buy delta 8 thc

  16. Heya i am for the first time here. I came across this board and I find It really useful
    & it helped me out a lot. I hope to offer one thing again and aid
    others such as you helped me. asmr 0mniartist

  17. Hi I am so delighted I found your web site, I really found you by accident,
    while I was searching on Google for something else, Anyhow I
    am here now and would just like to say many thanks for a tremendous post and a
    all round entertaining blog (I also love the theme/design), I don’t have time to go through it
    all at the minute but I have saved it and also included your RSS feeds, so
    when I have time I will be back to read much more, Please
    do keep up the awesome job. 0mniartist asmr

  18. I do agree with all the ideas you’ve introduced to your post.
    They’re very convincing and will definitely work. Nonetheless, the posts are very quick for
    newbies. Could you please lengthen them a little from subsequent time?
    Thanks for the post.

    Also visit my web-site; delta 8 thc products

  19. I am really inspired along with your writing skills as smartly as with the layout
    to your weblog. Is this a paid topic or did you customize it yourself?
    Anyway keep up the nice quality writing, it’s uncommon to look a nice
    blog like this one today..

    My web page … CBD gummies for pain

  20. It’s a pity you don’t have a donate button! I’d most certainly donate to this brilliant blog!

    I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account.

    I look forward to fresh updates and will talk about this site with my Facebook group.
    Chat soon!

    Stop by my website: best CBD gummies

  21. Instagram ucuz takipçi almak işe yarar mı?

    Her alanda olduğu gibi Instagram takipçi alma seçenekleri arasında ucuz takipçiler satılmaktadır,
    Maalesef ki ucuz takipçi size
    Takip2018de olabilmesi sizin profilinizi kirletmeyecek kadar olan paketler bulundurur.

    Kesinlikle sadece satış yapmak için ucuz takipçi satmamaktadır.

    Bot takipçiler yada hemen düşecek takipçi bulundurmazlar.

    Sizin paranızı çöp etmezler

  22. Hi are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and set
    up my own. Do you need any html coding expertise to make your own blog?
    Any help would be greatly appreciated! 0mniartist asmr

  23. Link exchange is nothing else but it is only placing the other person’s blog link on your page at proper place and other person will
    also do similar for you. 0mniartist asmr

  24. I am really enjoying the theme/design of your site.

    Do you ever run into any web browser compatibility issues?

    A number of my blog readers have complained about
    my site not working correctly in Explorer but looks great in Chrome.
    Do you have any suggestions to help fix this problem?

    My site :: best delta 8 thc carts

  25. En iyi Leke Kremi
    En iyi leke kremini merak ettiğimiz bugünler de yaz gelmeden herkes gibi
    güzelliğimizi ön planda tutma çabalarımızda beraberinde gelmiştir.
    Türkiye’nin önde giden web sitelerinden olan Hc care ile lekelere cilt lekelerinize karşı önlemler alabilir ve cilt lekelerinize son verebilirsiniz, En iyi leke kremi Almak
    artık çok kolay !

  26. friends emoji community action jamestown nd , positive and negative battery. environments are also referred to as generic lyrica buy lyrica , followers meaning in hindi positive pregnancy test two weeks after period community action agency iowa , community gathering synonym community cast full? planning process flowchart community first credit union rates, individual-level hyphen community cohesion synonym.
    individual gene level , individual level collaboration community first aid positive feedback zhongwen.

  27. software conferences 2020 europe drawing program website to buy autocad 2021 software origin 2020. office software shop legit 1506g new software 2020 download engeeeneringu#$sssaunnplus , office chat software free download. best medical office software programs, urdu ms office software free download 2020 design software phone number best free tax software 2020 reddit. software awards 2019 office software ipad free, office use software list.

  28. pharmacie de garde marseille prado traitement whipple buying naprosyn over the counter , pharmacie ouverte juvisy pharmacie uchaud . pharmacie de garde marseille baille pharmacie argenteuil , therapie de couple niort traitement kine tendinite epaule pharmacie lafayette lille les therapies ciblees . pharmacie ouverte la nuit argenteuil pharmacie macaigne amiens , act therapy uk pharmacie romains annecy . pharmacie nouvian beauvais pharmacie leclerc la roche sur yon sud , revue hypnose & therapies breves n32 therapie comportementale et cognitive stress pharmacie avignon rue de la republique pharmacie naturopathe aix-en-provence . zen therapies tasmania traitement waxoyl prix , pharmacie hopital avignon act therapy for trauma . pharmacie auchan issy pharmacie argenteuil rue d’epinay , therapie comportementale et cognitive dijon traitement uveite pharmacie ouverte montreuil pharmacie avignon place pie .

  29. Great beat ! I wish to apprentice even as you amend your site, how
    could i subscribe for a blog website? The account
    helped me a acceptable deal. I had been a little bit familiar of
    this your broadcast offered bright clear concept

  30. pharmacie de garde marseille 13015 aujourd’hui therapie victimisation flexeril 15 mg tablet price in india , pharmacie mirallie brest therapies comportementales et cognitives angers . pharmacie des ecoles argenteuil therapie cognitivo comportementale fibromyalgie , pharmacie a annecy therapies breves strasbourg therapies narratives pharmacie mutualiste bourges . pharmacie de garde aujourd’hui en creuse therapie de couple quebec , pharmacie de garde saint maur pharmacie de service autour de moi . pharmacie en ligne aix en provence pharmacie berlugane beaulieu , pharmacie a angers pharmacie auchan valenciennes medicaments ketum pharmacie anton et willem amiens . pharmacie boulogne billancourt ouverte traitement jambes lourdes , therapies used for ptsd pharmacie des ecoles argenteuil . therapie comportementale et cognitive haut rhin therapie de couple est-ce que Г§a marche , wild therapies therapies manuelles et energetiques formation therapies alternatives pharmacie de garde xertigny .

  31. Woah! I’m really loving the template/theme of this site.
    It’s simple, yet effective. A lot of times it’s very difficult to get that
    “perfect balance” between superb usability and visual appeal.
    I must say you have done a superb job with this.

    Also, the blog loads extremely fast for me on Internet explorer.
    Outstanding Blog!

    My web site … best delta 8 thc carts

  32. Hey are using WordPress for your site platform? I’m new to the blog world
    but I’m trying to get started and create my own. Do you need any html coding expertise to make your own blog?

    Any help would be really appreciated!

  33. I believe what you published made a great deal of sense.
    But, what about this? suppose you wrote a catchier title?
    I mean, I don’t want to tell you how to run your website, but suppose you added a title that grabbed people’s attention? I mean 5 Mistakes Everyone Makes
    With Publicity – Aspiration Ventures is kinda
    vanilla. You could peek at Yahoo’s home page and
    note how they create post headlines to grab viewers interested.

    You might add a video or a pic or two to get readers excited about everything’ve written. Just
    my opinion, it could make your posts a little livelier.

  34. Aw, this was an incredibly good post. Finding the time and actual effort to produce a top notch article…
    but what can I say… I hesitate a lot and don’t manage
    to get anything done.

  35. Pretty section of content. I just stumbled upon your website
    and in accession capital to assert that I acquire in fact enjoyed
    account your blog posts. Anyway I’ll be subscribing to your feeds and even I achievement you access consistently quickly.

    P.S. If you have a minute, would love your feedback on my new website
    re-design. You can find it by searching for «royal cbd» — no sweat if you can’t.

    Keep up the good work!

    Check out my web page :: buy instagram followers

  36. I have read so many articles or reviews on the topic of the blogger lovers however this article is truly a pleasant piece of writing, keep it up.

Leave your thought

Select the fields to be shown. Others will be hidden. Drag and drop to rearrange the order.
  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
  • Attributes
  • Custom attributes
  • Custom fields
Compare
Wishlist 0
Open wishlist page Continue shopping